Thursday, October 2, 2008

Adidas: Zheng Zhi ( Beijing 2008 )

Impossible is nothing as the tag campaign of Adidas in Beijing Olympic 2007 is the spirit of the athlete to win the competition. The black and white, motion style and the male voice over make us feel involved with the picture, feel inside to support. Lose or win is ours.

The heroic of the athlete and people are very strong. It's really like a true story to be a champion... And the point is we love Adidas more...

Released: December 2007
Agency: TBWA/China

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