Touchsmart is the interesting view of point of this ad. Smart and fast with the speed of Vivaldi's Four Seasons, summer and the smartness is shown by the conductor's action as the "maestro". The whole impression of this commercial I think can deliver the benefit of the product with the elegant approach.
Released: June 2008
Agency: Goodby, Silverstein & Partners, San Francisco, USA
Co-Chairman / Creative Director: Rich Silverstein
Creative Directors: Rick Condos, Hunter Hindeman
Art Director: Andre Massis
Copywriter: Jordan Kramer
Executive Producer: Cindy Fluitt
Producer: Todd Porter
Agency: GOODBY SILVERSTEIN & PARTNERS, USA
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