Different with another Axe commercial axe: quake of heart beat and this one Axe: flood, this commercial is unique. Conveying the message of fragrance with different way: funny. As we know to feel chocolate we have to eat it, not smell it, right? So, the same way with Axe. It's simple idea but good communication, can draw attention by a chocolate man. Great work!
Released: November 2007
Agency: Vegaolmosponce, Argentina
Cannes Lions 2008 Film Gold
FIAP 2008 Television Bronze
London International Awards 2008
TV & Cinema Gold