Saturday, January 17, 2009

T-Mobile: Life's for sharing

T-Mobile unleashes guerrilla dance routine at Liverpool Street station. 350 dancers performed routines as commuters passed through the concourse. The camera hidden within the station captured the spontaneous reactions of commuters as they watched the dance troupe perform.

It's the three-minute guerrilla-style ad, which is part of T-Mobile's 'Life's for Sharing' campaign,

Lysa Hardy, head of brand and communications at T-Mobile, said: "'Dance' brings to life the fact that there are often unexpected, wonderful, exciting things that happen that you want to be able to share with your friends and family. It's Life's for sharing.

Released: January 2009
Agency: Saatchi & Saatchi London, United Kingdom

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