Ford: Human Car (Powered by you)

Art and human are always combined to symbolize the performance. Here, again, human itself is formed as a shape of a car. The formation of human are elegantly shaping a car. So, "powered by you" means the performance is yourself. Ford is a human car, be one with human. Any more comments...?

Released: March 2008
Agency: YOUNG & RUBICAM TORONTO, Canada
Awards: London International Awards 2008 TV & Cinema Silver