Sunday, November 30, 2008

Hyundai : Shapes of human

Human shape and movement can be nice idea to create a communication of product value. There are some commercials used this idea, they are: Audi: Gymnastic and Ford: Powered by you. And there could be some others used this way.
With silhuets of human bodies which moves shaping engine and car body, this Hyundai commercial is still interesting to see although is not new idea anymore but alt least diferent execution. A mirror is something unpredictable among advertiser.

Released: July 2006
Country: USA
Awards: NY Awards 2007, NY Awards 2007 Gold


fixed gear bikes said...

its an awesome video, the human bicycle is best bit

M.Ismail said...

Yea, I like as well. It's awesome!