"You are powerful" is a strong copy I think. Moreover if you see the commercial your spirit in helping people will come up. You'll see a woman help somebody from the death penalty by covering him from gun shoot. Or a grandmother in the crowd of riot among on the street. The main thing here is the true video of each accident can bring us to empathy and think that there are grandmother, young woman or young man out there who has hugely bravery in helping people.
If you want to see more about "You are powerful" program you can visit this link http://www.protectthehuman.com/
Released: December 2008
Agency: Mother London, United Kingdom
Mixer: Ben Firth
Music: Until the Day is Done
Artist: Michael Stipe
Related Amnesty International commercials: