Awesome! Great idea great communication to aware people about seat belt safety. The soul can go back to body if we used seat belt than not used. Apparently, heaven can wait!
The process when the soul passing away with classic music of somekind religious. The sound effect and the action when the soul go back feel naturally as an accident happen.
Released: January 2002
Agency: Duval Guillaume Brussels, Belgium
Cannes Lions 2002 Film Bronze