Human touch concept in car technology has not been something new anymore when other cars used this concpet as well. Take a look hyundai-shapes of human also this one audi q5 synchronised
But what this Toyota tvc looks different is the humans are naturaly involved in driving. In any parts of car are handled by human is like you yourself means you'll feel the car is a part of you. Off course it's just a symbol of human touch. Naturally, this tvc achieved some awards.
Released: March 2006
Agency: Hakuhodo, Japan
Awards:
Gunn Report 2007
Clio Awards 2007 Silver
Canners 2006 Silver
Andy Awards 2007 Gold
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