As you've seen previously the other great Adidas commercial, such as Adidas: break-up-service, Adidas: together-beijing-2008, or this one Adidas-olympics-2008-hu-jia All that commercials are clearly concept: Break up Service to involved Japan society of a job with Adidas and Beijing Olympic. But for this one I'm stil not sure what the behind of concept. Is it about an original of personality, means be yourself or original of a brand in the mind, means be free? Or other better thinking...
On this page you also can see some other Adidas commercials at once by clicking each of the link: adidas-desert, Adidas: Beijing 2008-zheng-zhi, Adidas: Impossible is nothing-gilbert, Adidas: Impossible is nothing-david, Adidas: Impossible is nothing-lionel,
Adidas: Impossible is nothing, Adidas: Olympic beijing 2008
Ok, let's take a look Adidas: Be Original
Released: October 2008, Agency: Independent Films